Shortly, RFM analysis is an easy but effective marketing technique used by top marketers and entrepreneurs to identify which customers are the best for the business. It requires a deep analysis of your own customers in order to see how …
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Last update: February 1, 2021 We tried to build one of the most complete guide to RFM analysis & segmentation. And we are pretty sure we did it. So if you want to: Find out (or learn more) what RFM …